Data Sovereignty — Unified Contact Profile — May 1

The May 1 Data Sovereignty webinar. Brady walks through the unified contact profile as the operational spine for multi-brand systems: one person, one row, one source of truth across forms, events, payments, courses, and follow-up.

What this session covered

A practical walkthrough of why fragmented contact records create operational drag, and how to build a unified contact profile that becomes the source of truth across payments, newsletters, forms, RSVPs, course activity, and client follow-up.

One person, one row — why the real problem is disconnected records, not 'too many customers'
Five rows become one profile — how to use email as the identity spine across ticketing, forms, payments, courses, and CRM
Build it in a weekend — pick the core database, define base and derived fields, then stitch 5-7 sources together one by one

Course Bridge

This replay supports: Supports Day 2 and Day 7: databasing, canonical records, and the dashboard view that keeps the contact spine operational.

What this replay did not cover: This session explains the contact spine, but it does not walk through the full build, the backup posture, or the weekly review ritual. The course closes those gaps across the remaining days.

If this clicked, the full 7-day Data Sovereignty Course ($297) turns the webinar frame into an actual working stack you can build and own.